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Features

Big Boost in Jersey Sales as Iran Celebrates Win

June 18, 2018
IranWire Citizen Journalist
3 min read
Many families have rushed out to buy merchandise ahead of the upcoming game against Spain
Many families have rushed out to buy merchandise ahead of the upcoming game against Spain
After Iran’s victory over Morocco, people in Tehran rushed to shopping centers to buy any merchandise celebrating the national football team
After Iran’s victory over Morocco, people in Tehran rushed to shopping centers to buy any merchandise celebrating the national football team
Street vendors were quick to note the spike in the market
Street vendors were quick to note the spike in the market
After the victory against Morocco, sales of national team’s jerseys boomed
After the victory against Morocco, sales of national team’s jerseys boomed
Shops and market vendors have both done a roaring trade
Shops and market vendors have both done a roaring trade
After the victory against Morocco, sales of the national team jerseys boomed
After the victory against Morocco, sales of the national team jerseys boomed
“Many could not even imagine that this year the national team would get anywhere,” said one salesman at Tavakoli sports store
“Many could not even imagine that this year the national team would get anywhere,” said one salesman at Tavakoli sports store
After the victory against Morocco, sales of the national team jerseys boomed
After the victory against Morocco, sales of the national team jerseys boomed
Many families have rushed out to buy merchandise ahead of the upcoming game against Spain
Many families have rushed out to buy merchandise ahead of the upcoming game against Spain

The following article was written by an Iranian citizen journalist on the ground inside the country, who writes under a pseudonym to protect her identity.

 

Before Friday, June 15, there was not a huge market for Iranian National Football Team jerseys and sports paraphernalia — including flags, hats, headbands and armbands. Sports shop employees reported that there was little demand for the merchandise. Then Iran defeated Morocco at the World Cup — and suddenly sales were booming.

Of course, sales had moderately increased by Friday morning anyway, the day that Iran faced Morocco at 7:30pm Tehran time. When the weekend had begun for Iranians, coinciding with the Eid al-Fitr holiday marking the end of the holy month of Ramadan, many rushed to markets around the city, and especially to Tehran’s Moniriyeh Square, to buy the national team jerseys and other merchandise. But after the win, sales really took off. 

Most interesting were the nimble and agile street vendors who quickly rushed to Tehran’s main thoroughfares, their cars packed with wares. And it was good business; their clients didn’t disappoint. They enthusiastically showered money on the vendors, buying jerseys, flags, bugles and red, white and green hats, the colors of the Iranian flag.

One salesman at a shop called Tavakoli explained why the market for the national team’s jerseys had been somewhat  depressed prior to this. “Many could not even imagine that this year the national team would get anywhere at the World Cup,” he said, “especially because most professional and zealous football fans support either Esteghlal or Persepolis and they were very unhappy with Carlos Queiroz because he had not included Jalal Hosseini [from Persepolis] and Voria Ghafouri [from Esteghlal] on the team. So they were not very inclined to cheer on the national team.”

“They Made History”

“But,” said the salesman, “when, after 20 years, in its first game at the World Cup against Morocco the national team made history by winning, everybody — football fans and non-fans — were overjoyed. They felt they had to join the celebrations and show their support for the team. So the market picked up and many people bought jerseys and other paraphernalia.”

According to him, people began to notice that others were wearing jerseys or waving flags but they realized they didn’t have anything, so the rush was on to make sure they did.  “This feeling was stronger in children and teenagers,” he said, “So it was logical that we sold many more smaller sizes.”

Families are big customers for these goods, and have also rushed to sports shops. They say they want to prepare themselves for Iran’s next game in the World Cup, against Spain on Wednesday, June 20.

It’s worth pointing out that it is impossible find authentic jerseys of the national team, made by the German company Adidas, for sale in Iran. Domestic companies have stepped in and offered knockoffs at various prices and various qualities. A good quality jersey made of quality fabric can cost somewhere around 150 thousand tomans, or over $35 — not a small sum for T-shirt in Iran.

 

Farideh Hosseinpour, Citizen Journalist

 

More about Iran at the 2018 World Cup:

Iran’s Victory against Morocco: The World Responds, June 17, 2018

Iran’s Last-Minute Miracle Win, June 15, 2018

Iran Fans in Moscow's Red Square, June 14, 2018

Iran vs. Morocco: The First Challenge, June 14, 2018

Decoding Iran’s Politics: Football and State Interference, June 11, 2018

Iranian Football and US Sanctions, June 13, 2018

One Day to go Until the World Cup, June 12, 2018

Get to Know Iran’s 2018 World Cup Team, June 7, 2018

Football Star Azizi Discusses the 2018 World Cup, May 31, 2018

Iran Is Going to the World Cup!, June 13, 2017

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