As bloggers and social media content creators in Iran face mounting pressure from the authorities, the government has invited 20 foreign influencers to visit the country in an attempt to boost tourism.
Deputy Tourism Minister Ali Asghar Shalbafian made the announcement on February 6, as the Didban Iran website reported that bloggers and clothing sellers are facing stricter online content regulations ahead of Nowruz, the Persian New Year holiday in March.
Didban Iran said that many have been forced to delete posts featuring women without hijabs or models in poses deemed inappropriate.
The use of foreign models is also prohibited.
"It's been tough for a while," said Reza Olfat Nasab, a member of the Union of Online Businesses' Board of Directors. "Posting photos is one of our problems [but] we face bigger issues like internet speed and restrictions."
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